Our Mission

To promote holistic well-being by empowering youth, women and families to embrace mental, emotional, and physical health through movement, mindfulness, and self-acceptance.

Our Vision

A world where every child and adult thrive with confidence, purpose, and love starting from within.

Our Core Values

  • Empowerment: Every voice matters. Every step counts.

  • Authenticity: We lead with love and honesty.

  • Movement as Medicine: Physical activity is our path to healing.

  • Community: Together, we rise.

  • Creativity: Expression fuels confidence and joy.

  • Inclusivity: Everybody is welcome.

ABOUT

How was SELFLUV Inc. founded?

Founded by Latoya Trout, a lifelong athlete and wellness advocate, SelfLuv Inc. was born from a vision to make fitness and healing accessible for everyone. What began as an adult bootcamp through LT Fitness has blossomed into a growing movement that now reaches children, families, and communities across Boston.


Latoya witnessed firsthand that too many families lacked access to quality wellness programs that nurture both the body and the mind. Determined to change that, she created SelfLuv a space that removes barriers, celebrates individuality, and centers love as the foundation for growth and community.


Today, SelfLuv Inc. stands as a community-powered nonprofit offering free, inclusive wellness spaces where every child and family can move, heal, and thrive together.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!